Search engine optimization (SEO) is a methodology of strategies, tactics and techniques used to increase the amount of visitors to a site by getting a high-ranking position in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines. Search engine optimization (SEO) is the act of increasing the quality and quantity of traffic to your site through organic search engine results.
Why SEO is Important For Businesses?
SEO also referred to as Search Engine Optimization is the way of increasing the visibility of a site on search engine result pages. There are many points that should be taken into contemplated as a part of your strategy. A strong strategy considers more than just keywords. Search engine optimization is about more than having a lot of content.It's about ensuring that you have content, as well as that it's the right content. Search engines take the quality of content and through the content when "ranking" a site. SEO is also useful for the social promotion of your site. People who find your site by searching Google or Yahoo are more likely to promote it on Twitter, Google+, Facebook or other social media channels. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
SEO is also important for the smooth running of a big web site. Sites with more than one creator can profit by SEO in a direct and indirect way. Their direct benefit is increment in search engine traffic and their indirect benefit is having a checklists (typical system) to use before publishing content on the website.